Pricing Programs

Pricing Programs can help you and your dealers sell more products.

Unique product upcIf you have unique products with superior features and performance, a Pricing Program can give you an advantage. If your resellers are concerned they don’t have the resources to properly support your products then a pricing program may be the solution.

Your authorized dealers want to stop free riders from selling your products without investing in your brand.  They look to create strong customer relationships, not act just as a showroom.  A Pricing Program may thwart sales by unauthorized dealers and give your authorized resellers the help they need to train their people about what makes your products special and to develop promotions and displays to sell them.

Vendor Counsel is the acknowledged expert on Pricing Programs for consumer products.

We have created and implemented programs for some of the largest and most well-respected consumer brands in the world.  Once we understand what you hope to achieve with a pricing program we create the materials you need to launch and manage your program.  Our in-person training includes everyone – from the people on the front lines answering the phone to your sales representatives and senior management.

If you have an existing program we will review it to see if we can make it better.  If you don’t currently have a Pricing Program we can create one that will make your products stand out.

Contact us if you want to learn more about these Pricing Programs:

UPP – Unilateral Pricing Program

MAP – Minimum Advertised Price

MSRP – Manufacturer’s Suggested Retail Price

UMAP – Unilateral Minimum Advertised Price

There are many ways to do it wrong but we can show you how to do it right.

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